A New Public Health Model Powered by Technology
The adoption of Artificial Intelligence (AI) and digitalisation has become essential to modernise public health programmes.
This success story documents the collaboration between AI Talentum and key healthcare entities in the Region of Murcia (Fundación para la Formación e Investigación Sanitarias de la Región de Murcia – FFIS) and the Valencian Community (Federación Valenciana de Municipios y Provincias – FVMP) to transform regional exercise prescription programmes led by Primary Care: ACTIVA Murcia and En Moviment.
The main goal in both regions was the same: to modernise and unify exercise prescription management, ensuring full traceability, improved efficiency and advanced data analytics.
1. Context and Challenges of Manual Management
Both ACTIVA Murcia and En Moviment aim to promote physical exercise as a therapeutic tool through health centres.
As these programmes expanded, full digital transformation became essential due to challenges such as:
ACTIVA Murcia challenges:
-Manual management of data and referrals
-Lack of traceability between doctors, patients and exercise professionals
-Absence of consolidated regional indicators
En Moviment challenges:
-Fragmented management across municipalities
-Lack of traceability between Primary Care, Exercise and Physical Activity Units (UAEF) and users
-Need for real-time indicators to support decision-making
2. The Digital Solution: AI-Driven Ecosystems
IOTIC Solutions by AI Talentum developed the ACTIVA Murcia Platform, while ISOTADER by AI Talentumdeveloped the En Moviment Platform.
Both solutions are built on a modular, scalable system powered by AI.
Key Functionalities of the Unified Platform Concept
-Artificial Intelligence (AI):
Modules to validate referrals, analyse/predict adherence, automatic document recognition and error detection.
-Components:
ACTIVA Murcia includes a web application and two mobile apps (for patients and exercise professionals – EFD).
En Moviment is a modular system digitally connecting municipalities, health centres, healthcare professionals and users.
-Centralised Operational Management:
Unified oversight of municipalities, groups, exercise professionals and patients.
-Advanced Analytics:
Intelligent dynamic dashboards with real-time analytics.
-Secure Infrastructure:
Both platforms are hosted in a Tier IV Data Centre, ensuring regulatory compliance (ENS and GDPR) and ≥95% availability.
3. Consolidated Impact Results (2025)
The platforms have enabled scalability and operational optimisation in both regions (2025 data).
| Indicator | ACTIVA Murcia | En Moviment | Consolidated Total |
|---|---|---|---|
| Active Participants | 1,219 | 1,915 | 3,134 |
| Active Groups | 57 | 192 | 249 |
| Exercise Professionals | 39 | 96 | 135 |
| Operational Municipalities | 28 | 35 | 63 |
4. Conclusion: A Replicable Model of Healthcare Innovation
ACTIVA Murcia and En Moviment have become the central coordination tools for healthcare and sports professionals — and the regional benchmark for the digital management of prescribed exercise.
“ACTIVA Murcia shows how Artificial Intelligence can enhance public health through Primary Care, making care more efficient and more human.”
— Esther García, Coordinator of the ACTIVA Murcia Programme (FFIS)
“En Moviment shows how technology can connect healthcare, sport and community, driving a more human and efficient model of public wellbeing.”
— Jose Luis Herreros Saiz, President of the College of Graduates in Physical Education and Sports Sciences (COLEFCV)
Both projects, led by IOTIC Solutions by AI Talentum and ISOTADER by AI Talentum, now stand as a replicable model of intelligent digitalisation applied to public health.